About Us

Paradise and Magalia are certainly on the rise and our community is returning home.  As you drive around the ridge and look at all the new residential and commercial construction that is happening, you witness the community taking shape and you can’t help but feel excited and inspired.  In helping that excitement and inspiration, the Paradise Association of REALTORS® (PAOR) is building an army of REALTOR®/Builder/Lender/Developer (RBLD) teams.  Our local PAOR REALTOR® members are teaming up with experienced and trusted builders as RBLD teams to create a one stop resource for anyone looking to buy, sell and build on the ridge.  PAOR REALTOR® members are well versed on the new “area specific” building requirements and codes implemented post Camp Fire.  Working with a PAOR REALTOR® member who is knowledgeable on our area specific building code changes is crucial to help mitigate risk of any potential surprises in the buying, selling or building process.  

We are excited about a building project that will introduce a new take on a mix-use “live/work” residential/commercial space.  PAOR is working with the National Association of REALTORS® Counselors of Real Estate (CRE) Consulting Corps. on this project to lead by example on a new way of thinking on how we plan our neighborhoods.  The possibilities are truly exciting as we work together on developing a better and stronger community.  The goal of this project is to create a smart home approach while introducing new commercial offerings while making more inventory available to build our community. 

In conjunction to this exciting new building project, the undergrounding of our utilities is happening simultaneously which includes the planning for a new sewer system.  What this means for new residential and commercial construction is incredible.  Connecting with state-of-the-art utilities with the addition of fiber optics to provide high speed internet that rivals that of major cities, means we have the best of both worlds, the small town feel with the tech of a city.  

And, as more and more of the workforce are working remote on a permanent basis, this opens up the availability and affordability to realize homeownership in safe and affordable neighborhoods.  Individuals and families looking to live in a more rural community that has a small-town feel, but close to shopping and amenities, look no further!  The Paradise Ridge has unbeatable “Rec & Tech” from our endless outdoor recreation and the latest technology infrastructure going in for business and the remote workforce, we’ve got it all!  Come be a part of our new era “Gold Rush” in Real Estate and explore why we love the Paradise Ridge!  

The Paradise Association of REALTORS® was chartered in 1955 by the National Association of REALTORS® and has operated continuously since that time. Originally we were called a Board of REALTORS®, but were changed to an Association in March of 1998, since it is more in keeping as to what we are and how we operate. We are a trade association for REALTORS®.  REALTORS® are kept abreast of current legal changes and updates through mailings, weekly newsletters, monthly General Membership Meetings and by contacting the National Association and State Association websites as well as keeping current on their Continuing Education through this Association and other outside vendors. REALTORS® have agreed in writing to abide by the National Association of REALTORS® Code of Ethics. Members of the public have the option to file a Disciplinary Complaint or an Arbitration Complaint through this local Association. If you have a question about this, please contact us at (530) 762.0053.

This Association also generates and sells the Multiple Listing Service information to REALTOR® Members as well as non-REALTORS® and real estate broker MLS Members.



Paradise Association of Realtors
6161 Clark Road, Suite 2
Paradise, CA, 95969

Helping Our Community Find THEIR Paradise...One Home at a Time
We Are Your Ridge Realtor Experts!